A Palmstreet Seller's Guide to Social Media

Our sellers on Palmstreet experience benefits from growing their social media platforms -- they reach a wider audience, become part of supportive communities, and build a loyal customer base. Today, harnessing the power of social media is not just about posting pictures and videos anymore. To see a wider audience, we need to engage with them, use trends, and find ways to legitimize our brand. This guide will walk you through key strategies to enhance your social media presence to ultimately boost your sales on Palmstreet.

Joining social media platforms such as Tiktok and Instagram immediately exposes you to a larger audience of millions of daily active users. These visually heavy platforms can help showcase your brand and personality and backstory in ways that are digestible to people who are not actively seeking out your product. Text-heavy social media such as X (formerly Twitter) and Reddit, on the other hand, can help you tap into communities that are interested and/or well versed in the same subject as yourself! Without having to join all of the ones listed, but maintaining a consistent brand image across the ones that you are able to maintain can not only help boost your sales, but also keep your customers loyal and curious.

Trends & Trending Sounds

What hooks you in? What makes you laugh? What sound bites are you hearing a lot in your scroll? Your own "for you" page can be a great guide to what trends are reaching the communities you want to tap into. Here’s how you can incorporate them into your posts:

1. Use Trending Sounds: On platforms like TikTok and Instagram Reels, using popular sounds can make your content more discoverable. Knowing what the top sounds are is just one Google search away!
2. Create Trending Content: Make trending challenges and themes yours! Don't be afraid to include your products AND yourself in videos to change up trending formats.
3. Follow Popular Hashtags: Keep an eye on trending hashtags in your niche -- this will not only tell you what hashtags to include, but may also offer you some inspiration for your own content. Here are some ideas on top of #palmstreetapp and #palmstreet: For Plants: #houseplants | #plantsofinstagram | #plantlover | #plantgiveaway For Crystals: #crystalseller | #crystalmagic | #crystalcollector | #localfinds For Makers & Crafts: #potteryforplants | #handmadefurniture | #jewelryseller | #localmade

Example 1 : If there's a trending sound on Tiktok, consider editing a video of your products to the beat of the song.

Example 2: Inject your personality into videos by offering your opinion/rating to different products.

Link to your Palmstreet Live

Making it easy for your followers to access your Palmstreet live sales is crucial. Here's how to do that:

1. Use the "Promote" Button: When you start a live sale on Palmstreet, use the "promote" button to generate a shareable link.
2. Embed Links in Social Media Posts: Share this link across your social media platforms. Include it in your bio, and stories with timeliness to ensure maximum visibility.

Example: Add your Bookmark link to an Instagram link sticker. This helps your followers get notified of your livestream and makes it easier for us to repost your story! This all increases the attendance at your live stream and the volume of sales that you make.

Tagging and Collaboration

1. Tag Us: Mentioning @palmstreetapp in your story is not just for our benefit! Once you tag us, your story or post will pop up in our DMs, and it becomes much easier for us to repost your content.
2. Adding as Collaborator: When you add @palmstreetapp as your collaborator, the post appears on both on your grid and ours, doubling the posts' exposure and engagement.

Example: On Instagram reels, after you are done editing, tap on 'Tag people', select the 'Invite collaborators' button, then search up @palmstreetapp to collaborate with us!

Keep it Consistent

Consistency is key to keeping your audience and the social media algorithm engaged. Here are some tips to help you stay on track:

1. Post Frequently: Posting daily or more than thrice a week lets your audience know that you are passionate and active. It also lets you express your personality and keep your audience updated.
2. Be Creative: Using a mix of photos, videos, stories, and live sessions on Palmstreet helps keep your content diverse and express your personality. Don't be surprised when regularly posting a mix of output makes you a social media master!
3. Get in There: Adding pictures or voice overs of yourself into your social media can really build your brand. Sharing bits of yourself with your audience highlights the charm of so many sellers of Palmstreet: the person behind the brand.
4. Use Tools: There are many free social media tools available for you to use. For creating graphic-heavy posts, consider Canva. For editing photos, VSCO has many presets that can help your feed look uniform. For editing short videos for reels and Tiktok, both Capcut and inshot are beginner-friendly.

Engage with Your Community

Building a strong community around your brand is crucial for growing a wider audience base. The following tips help you keep your collaborators and viewers engaged:

1. Interact with Comments: Replying to comments, liking them, pining them, can all help users feel more included in the conversation around your brand. Don't be afraid to Direct Message customers that seem in need of more information!
2. Share Your Story: Use social media to share more about your journey, your brand, and your values. One post at a time, you are deepening your connection with your audience.

Example: Share a Tiktok video with the theme of "My First Pot" or "My Best Crystal Story". Delve deeper into the how and why of your passion!

Don’t Forget about Paid Content! Boosting posts and running ads are powerful ways to amplify your reach on social media. Boosting allows you to promote your best-performing content to a larger audience, increasing visibility and engagement. Ads, on the other hand, offer advanced targeting options to connect with specific demographics based on location, interests, and behavior. Both strategies can help you drive traffic, grow your audience, and convert followers into customers when used strategically within your overall marketing plan.

1. *Ad Budget Allocation: Focus on boosting your best-performing posts.
2. Stay Educated: Follow free webinars and tutorials, utilize YouTube videos to learn how to create or use unfamiliar tools.*

Examples

Seeing visual samples can be valuable for our own improvement. Here are some examples of successful and unsuccessful uses of social media:

A Simple list of Do's and Don'ts

1. DO try to use the same username on social media as on Palmstreet.
2. DON'T use usernames with almost-indetectible differences, it makes you harder to find!
3. DO share your livestream bookmark link on social media. 100 saves on your livestream applies a discount on your live sales, on us!
4. DON'T paste links on social media that people are unable to click like on Instagram captions!
5. DO include your logo in posts, stories, and videos!
6. DON'T forget to tag us!
7. DO let your personality shine, and have fun!

Good Luck!

We hope that following the practices from our guide, you can grow your social media presence and boost your sales on PalmStreet. Remember, consistency, creativity, and engagement are key to building a successful online brand. Shine the spotlight on your products like they deserve!